Learn How Text Messaging Can Speak Your Business Objectives & Help you improve Your Brand Equity
If you think emails are the modern way of lead generation, you might be wrong. According to a recent survey, the average open rates for emails is 15-22% and there are more chances for emails to be in the spam folder before anyone sees it. But the scenario is different in the case of text messages. The open rate of a text message is nearly 98% and they are more likely to be read within 15 minutes. So it will become easier for you to reach your target audience.
Text messaging is instant
There are many ways to promote a brand, product or service these days. But text messaging is still being utilized as an effective marketing tool for most business houses. A survey done by CTIA tells that it takes 90 minutes for a person to respond to an email. Text messaging is more effective than emails because the average time of responding to a text message is almost less than a minute. So communicating with your clients and converting them into leads becomes easier with text messaging as it is immediate.
REACHES TO SMALL CONSUMERS
It is a fact that most people in the world have their mobile device be it smartphones or normal cell phones. The best thing about text messaging is that it can reach to a smartphone as well as a normal phone. As every phone available today is SMS enabled, you can easily expand your target audience. With a text messaging software you can send bulk SMS to those phones that have no internet facility.
It is Cost Effective
If you want to run a successful mass SMS text messaging campaign, you don’t need to set up costly hardware. You just need to have a computer and a reliable internet connection. Text messaging software can be easily installed on your existing system. And you can send hundreds of promotional and informational SMS to your consumers instantly.