Best Practices To Leverage SMS Marketing For Brand-Building

Brand building is the most important thing for a business nowadays. The only thing that can help you is effective marketing. There are many ways of marketing that you can obtain to promote your brand in this digitalized era.

We all know about email marketing, SMS marketing, social media marketing and the most common way of cold calling. Among these various ways of marketing which is more effective?

According to many surveys conducted by various digital marketing institutions, it has been found that SMS marketing is becoming more effective for lead conversion. Surveys predict that the response rate to an SMS is much higher than that of an Email.

Anyways through this article, we will go through several steps to bring clarity on some practices that can help you leverage your SMS marketing and achieve the main objectives of your brand.

1. Understand Your Target Audience

If you go to bath in a river without knowing the depth of the river, you might risk your life. Similarly, businesses should understand the psychology of their consumers. Every customer has some queries regarding his needs and issues. You need to track the issues and needs of your customers through your call center. Customer relationship management (CRM) software can also be one of the effective tools to have insightful details of your target audience. It will help you to organize your target audience before starting up your SMS marketing campaign.

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2. Create An SMS Marketing Team

To make your SMS marketing effective, you must specify your objectives, tools, and way of function. Nowadays it’s all about competition and if you fail to grab the opportunity, things might become difficult for you. After understanding your target audience your second priority is to create a group of some creative marketing professionals to manage and organize your SMS campaign.

3. Use Text Messaging Software

If you have a small tea stall or betel shop, you might use your smartphone to send promotional text messages to your customers. But if your business is a little bigger than that, you need to use advanced technology that can address thousands of your customers at a time. Text messaging software can be the best option for you nowadays. Text messaging software is specially designed for SMS marketing purpose for small businesses and start-ups. But to know whether a text messaging software satiates your needs or not, you can also go for a free trial of Text messaging software.

4. Customize Your Messages

Due to a cut-throat competition in the market, the psyche of the consumer is changing from time to time. For this different new ways must be tried in SMS marketing. To leverage SMS marketing for brand building, you can customize your text messages through text messaging software. After understanding the requirements of your customers, you can easily predict when they remain available to read your messages. And you can schedule your messages in a way that it reaches to your customers at the right time.

5. Engage Your Customers In Sending SMS

Engaging your customers to your business via various activities will be a good idea to make an impact on the market. Remember, the market is brutal and it does not understand anything except perfect execution of plans and complete dedication of your mind. You can organize various events and invite your customers to take part in it via SMS. You can also use ‘Coupons’ or Promo codes’ to woo your customers. When they get engaged with you via various events, the response rate to your SMS will grow higher. And in the end, you can convert more leads and attain your business goals.


SMS marketing has become one of the most effective ways of reaching to clients in remote areas. It is affordable and convenient for both the consumer and the vendor. Small enterprises and start-ups can utilize this way of marketing to sustain in competitive markets. Be that as it may, we just tried to figure out a few important yet simple practices that can be helpful for SMS marketing. Please let us know what you think and how we can do better with SMS marketing.

How An Automated Answering Service Will Improve Your Business

In the call center business, it is important to address the customer for troubleshooting its issues. But to avail live agents every time is a daunting task for small businesses. Therefore call centers to use virtual receptionist software to make an automated answering process for addressing their customers.

An automated business telephone answering service is virtual receptionist software that proficiently receives and manages with all your inbound and outbound calls. It enables the customer to interface with your representatives when they are working off-site, amid business hours and additionally twilight.

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Automated answering service can enable you to associate your clients to the ideal individual while lessening migraines and bringing down expense. What’s more, while automated answering service is frequently stereotyped as making an issue for the client, they can really enhance the client encounter whenever utilized effectively. Every single answering service, likewise called virtual receptionists software, is one of the quickest developing approaches to automate your business.

1. Improving Efficiency

The operator or official partner is costly. Indeed, even low-paid workers can wind up costing more than $40k every year when advantages, preparing, and different necessities are contemplated. Conversely, automated answering service is essentially less expensive and speaks to huge cost funds.

Whether you don’t have a worker who is committed to coordinating calls, a robotized voice-mail makes effectiveness by enabling your group to concentrate on what they specialize in. With an automated answering service of virtual receptionist software, your representatives can accept calls that as of now give fundamental data, for example, why an individual is calling and what they want to achieve. This enables them to utilize their time on the telephone all the more productively and saves space in their time for different undertakings.

2. Positive Customer Experience

Automated answering can conceivably make a superior client encounter than a live administrator when utilized effectively. For a certain something, they decrease feared hold up times. Nothing is more baffling than being put on hold and the need to do this can be essentially decreased with a mechanized voice-mail.

Also, being associated with the perfect individual the first run through a client calls makes a feeling of capability. Numerous telephone exchanges make the feeling that your organization is attempting to think of a palatable answer. This can be maintained a strategic distance from with a very much planned automated answering.

3. Increase Corporate Operations

Automated answering isn’t only useful for your client, yet in addition to the tasks of your business. They lessen the requirement for your administration to regulate dreary inbound call tasks. By giving a machine a chance to deal with the outstanding task at hand of arranging starting calls, your group can concentrate on doing what they excel at.

The automated answering service enhances your tasks is by making it simple to sort and quantify inbound calls. At only a look, you can perceive what number of calls and voice messages you got, what the motivation behind the calls was, and their identity attempting to contact. In addition to the fact that it is anything but difficult to deal with and recover your messages, you likewise never need to stress over missed calls when you have a mechanized reaction online 24 hours per day. The majority of this can be effortlessly actualized with negligible disturbance and no additional equipment.


Once you subscribe the automate answering service you’ll be surprised after knowing that how much time you’ve save for yourself. This virtual reception software service helps you make your business hassle free. You can get in touch with your customer even if you are not in the office.