Month: December 2018

Text Message Marketing To Help Start-Up Educational Institutes

Education is one of the important sectors for investment. But nowadays, competition is at its peak in the education sector. Hundreds of educational institutes are now available for students. Though it is a good thing for people, yet it closes the doors for young entrepreneurs in this sector.




Business leaders suggest utilizing creative ways of marketing to create space for start-up businesses. I have seen many coaching sectors still using outdoor advertising to target their audiences. I don’t know how effective these ideas are in this era of technological advancements, but they have also aspirations to grow.

Anyways, can we use advanced software mechanism to help educational institutes in marketing? What about text message marketing? We know text messaging is one of the most effective ways of lead conversion as it is instant and to the point. Here we will see how marketing through text messages can help start-up educational institutes.

It Is Cost-Savvy

The first good thing about text message marketing is that it is cost savvy. As a start-up business, you do not need to buy costly equipment to conduct a bulk SMS campaign, but text messaging software. You can easily operate it through your existing computer and send thousands of promotional messages to your target audience. Start-up coaching centers can easily reach to students via text message marketing without spending money on posters and hoardings.

It’s Scalable & Mobile Friendly

Scalability simply is the ability to scale flexible from various states or levels. When anything that you use becomes scalable, it helps you in different circumstances in your business. Text messaging is scalable when it comes about marketing. A small business can utilize SMS marketing, as well as a corporate, can use it. For educational institutions, youth is the major target audience today. And anything that is mobile-friendly attracts the youth. A text messaging software can be a good choice for scalability and mobile-friendliness, not only that, you can use the text messaging software to send messages from PC to mobile.



Customizable & Secure

When educational institutes customize their text messages, they simply add extra characters to their texts and schedule their messages. For example, when a banking institute sends promotional messages to its target audiences in different areas, it can schedule their messages for different areas. It will increase the chance of the messages to be read by the recipients. Start-up educational institutes can use it for promoting an event such as Admission dates, Form fill-up dates etc. Text messaging is secure as it does not require internet.

High Conversion Rate

In many surveys by various marketing experts, it has been found that the response rate to an SMS is higher than that of an E-Mail. Nobody really likes to turn on the internet and check its mail but SMS, on the other hand, is offline and instant. It can help start-up Education institutes to attract their target audience via Text message marketing.

Conclusion

In the end, marketing holds the key for businesses in this era of cut-throat competition. According to CTIA, the response rate to an SMS is 90 seconds while to an Email is 90 minutes. Hence we thought to focus on how SMS marketing can help the education sector in this article.




4 Call Center Equipment To Build Modern Farmer Helpline Centers In India

Farming is considered as the soul of India. Since ancient times farming has been a part of India. It is the largest sectors that cover 70% of the rural households in India. But with time situations have been changed. Now the Agriculture sector requires modernization due to the changing climate and natural imbalances in the soil.

If we see the current policies of our government, we will find a very futuristic approach to uplift the lives of farmers. The soil health card can be considered as one of the advanced things that have been implemented for the farmers in India. But yet there are many issues that need to be addressed by using information & Technology.

The basic issue of the farmers in India is that they need to be heard. Though there are numerous Helpline centers, yet they are not that much efficient to address all the issues of farmers. If we can envision Modern Farmer helpline centers with advanced call center software, I think we might be able to leap miles ahead in the path of growth and development. But to do this we need to figure out some basic requirements to set up robust Helpline centers across India.

4 Basic Call center requirements to set up Modern Farmer Helpline centers

1. CRM Software

In this list first comes CRM software. Customer Relationship Management (CRM) software is generally used to manage customers’ data. In the agricultural sector, CRM software can be used to keep the data of all the farmers who give calls to inquire about agricultural products and policies. This can help Farmer helpline centers to keep the data of all farmers across India and forward it to the Ministry of Agriculture. Without corruption and middlemen, things will be dealt transparently if CRM software will be used in the agricultural sector.

2. Voice Broadcasting Software

Voice broadcasting is a process through which pre-recorded calls are made to the mobiles of customers. This technology can also be used in the agricultural sector of India to help farmers. In Farmer helpline centers, voice broadcasting software can be deployed to inform farmers about the cost of crops, weather and soil related information and new government policies instantly. With Voice broadcasting software, millions of farmers who use mobiles can be addressed which will help the government to solve most of their problems.

3. Interactive Voice Response (IVR) System

Interactive voice response (IVR) system is used to address customers via computerized voice and pre-installed information. It can be utilized in the agricultural sector to enhance customer satisfaction rates. It will make the Farmer Helpline service available 24/7 for farmers. It will also not be possible for the government to employee human agents all across the country. Therefore the IVR system can be deployed to address farmers without the absence of agents.

4. Call Tracking Software

Finally, it’s time for Call tracking software. Call tracking software is used to track the quality of calls in call centers. This system can be used to set-up Farmer helpline centers that can easily keep track of the issues and queries of farmers. Sometimes farmers also give suggestions that fail to reach to the government officials. But by call tracking software, important suggestions can be easily tracked and forwarded to the government authorities to discuss it. Call tracking system can also utilize the data from CRM software to filter those calls that are important and needs to be addressed immediately.

Conclusion

In the end, I can say that currently, India is emerging as the fastest growing economy in the world. But we need to do a lot to improve the conditions of farmers in our country. We have all resources and creative minds available in our country which we can use to modernize our agricultural sector. We are known for our software development and if we can utilize it to benefit our farmers, there will be no greater achievement than this for us.

How Packing & Moving Industry Can Utilize Virtual Phone For Improving Customer Experience

It is said time makes a huge difference and we as a whole are much the same as manikins in its grasp. Maybe it’s simple for time to move however it’s extremely an upsetting and overwhelming undertaking for individuals to move with it since they need to take their workplaces, home and all their valuable things with themselves.

Most people suffer due to their bad experiences with packing, moving companies nowadays. In most cases, it has been seen that the lack of advanced communication tactics leads to bad customer experiences.




Virtual phone numbers can be extremely helpful to create hassle-free and robust communication. This type of number is not connected to a single telephone system but to a number of pre-set telephones. Call centers and other businesses use it to handle a large volume of calls. In this blog, we will discuss how packers and movers can utilize virtual numbers for providing better customer experience.

Using Cloud Based Virtual Numbers In Packing, Moving Industry

Attend All Your Customers

For packers and movers companies, it is important to not to miss any of their customers. With traditional telephone system, it is not possible to handle a large volume of calls. But cloud telephony can easily handle all your customers easily. You can divert some of your calls to your laptops, smartphone and desk phones that are located in various places. It will allow you to address all your clients without missing one.

Reach Via Mobile Apps

Nowadays most people are using smartphones. Virtual telephone frameworks enable you to make and get calls from your smartphone. This will help your clients to call you at any time they want.



Remote Management

Remote management is necessary for this era of globalization. Packing and moving industry need to utilize virtual phone numbers as they are always busy in relocating people from one place to another. Virtual number let you manage your calls from any part of the world. For example, you can set up a call center in the USA and manage the customers from India without any hassles.

Protect Your Clients

With a traditional telephony system, there might be some loopholes in customer security. But virtual numbers are cloud-based and protect the private data of your customers in the cloud. With virtual phone numbers be assured that your conversations will not go out of the track.

Boosting Agent Productivity

A virtual phone number system will help packing, moving the industry to boost the productivity of their employees. The virtual phone system works on some pre-installed algorithms that are capable of detecting which agent is free or available to take calls or not. In case an agent is busy, the system routes the calls to another agent who is free to attend the customers.




How Cloud Telephony Help Your Company To Improve Business Communication?

Nowadays cloud telephony becomes world’s reliable communication platform for business communication. It is the most efficient way to connect with your customer for a successful business. The communication with target audience helps to integrate the business.

Cloud telephony will change the manner in which organizations directed business, into a productive method for building up communication over their errands. This methodology will bring a powerful and supportable development in the business. The quality and effectiveness of business communication are taken to another dimension with cloud-based foundation.

Let’s discuss some way through which cloud telephony help your company to improve business communication.

Cloud Creates A Bridge Between Teams

In the pre-cloud era business had an interwoven of different business applications facilitated on servers of changing models situated in the organization’s premises the world over. While remote access through the web was accessible and still, at the end of the day, the ID’s were ordinarily not overseen in an institutionalized way with various gatherings in various geologies in charge of overseeing gets to prompting mistakes and wasteful aspects in empowering remote access and joint effort.

The cloud telephony setup is to a great degree streamlined with every one of the applications dwelling in remote destinations under the administration of one particular merchant. So is it your timesheet system, the SAP or the business information application, these can be exceptionally architected to be facilitated in the cloud with quite a certain interfacing worked in.

Access to all application experiences a solitary way, and this makes the ID the board zone a cakewalk. Because of a higher nature of information synchronize; you can have 7 distinct individuals taking a gander at a similar variant of data while working through issues. This gives an enormous enhancement in the nature of work items and customer fulfillment.

Build Real-Time Communication

Cloud telephony is architected starting from the earliest stage for simple access from different gadget types, including cell phones and tablets. This extraordinarily enhances the viability of business informing by empowering astounding communication consistently. The real-time communication empowered by cloud-based arrangements makes business interchanges gigantically effective.

Unified Messaging Capability

Unified messaging has been around even before the seasons of the internet service desk programming have been giving comparable points of interest to a while now.

Cloud-based corporate messaging solutions give a solitary place where all subtleties identified with a ticket or demand are kept up, maintaining a strategic distance from inspects because of blunders and rehash endeavors from connecting multiple data from various sources, email, telephone calls, voice messages, and texts. How frequently have we wound up out of the match up with our associates while examining a specific issue because of every individual alluding to an alternate wellspring of communications?

Manage Communication Software

One of the territories where distributed computing gives huge upgrades is in the capacities about the upkeep of big business software. The redesign procedure can be securely tried out in a disconnection structure first and made impenetrable. Bug testing and settling can be a custom action that can be finished in a detachment segment first the way toward conveying software redesigns, updates and bug-fixes turn into consistent and customary action, limiting systems downtime at the client end and maintaining a strategic distance from any broad disturbances to business exercises.

How To Create IVR Prompts That Emotionally Impacts On The Customer Psyche

IVR always plays an important role in offering a customized customer experience. It is an automated phone response system that individuals see, hear and relying upon this a client to make an impression about your business.

Your IVR menu when combined with an elegantly composed and voice prompts easily, empowers a client to look for his way through your telephone system. A large portion of the occasions, IVR gets unfavorable criticism on account of ineffectively developed IVR message, unintelligible IVR recording, and an excessive amount of language in the content. This prompts guest disappointment and a lost business opportunity.

Here, we have assembled some satisfactory IVR messages to enable you to see how an unmistakable and succinct IVR content can do wonders for your business.

1. Welcome Greetings

Welcome is the first message that guests hear when they call your organization. Having a plainly explained welcome message for your guests is essential for your business. When a client’s telephone number is coordinated to their subtleties from the CRM database and the IVR content is perused out likewise. Dynamic IVR isn’t effective for the association; it is additionally demonstrated to support consumer loyalty.

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2. Menu Greeting

Interactive voice response enables the guest to enter the command on the keypad and pick where they might want the call to be coordinated. This can be a first-time guest who happened to sit before your site or an old client with an inquiry.

3. Waiting IVR Greeting

Your operators might be loaded up with consecutive calls. It is essential to take into account the present guest and yet, you can’t lose a potential client who is as of now at stake hanging tight to associate with a specialist. An IVR recording can coordinate your client with the following prompts.

4. Non-Business Hour Greeting

IVR content educating your clients of non-business hours is as important as an appreciated welcome. Your client is contributing his/her profitable time to contact you however doesn’t know about your non-operational hours. You can illuminate the guest that your office is shut, express your business’ working hours, and give alternatives to abstain from losing a client or another business opportunity.

“A debt of gratitude is in order for calling ABC [Company Name]. We lament illuminating you that our office is right now closed. This type of message you can record with IVR.

5. Voice-Mail Greeting

Each customer call is a new business opportunity, and putting your guest on hold for long can prompt awful attention for your business. This is the reason organizations currently furnish guests with an inn/bankrupt hour’s phone message alternative. A straightforward IVR message that welcomes the guest before exchanging him to the assigned voice message amid the connected task times of the business.

6. Consumer Durable

This field has been seeing a noteworthy development inferable from the lift in the economy. The dissemination channel has gradually moved from taking into account just Tier I and II urban communities to towns too. A brief IVR content aide in keeping the client on top of it and fortifies brand steadfastness.

Conclusion

IVR is not just sending greeting to the customer or caller. It is one of the most powerful tools that can be used to send message or information or advertise to a large number of targeted groups. If this article gives some solution regarding your queries, then don’t forget to give your valuable comment below the comment box.