India is considered a market economy due to the heavy demand of the consumers. Being the largest democracy and 2nd most populated country, India is a good place for businesses. Today the E-commerce sector has captured a major portion of the daily use products market in India.

E-commerce business is growing rapidly in India. Now young entrepreneurs are entering this field for utilizing the opportunity. But they need to learn from the settled businesses and their tactics in order to set up their own business.

E-commerce companies that have a large customer base are now using various software systems like CRM software, call center software, call tracking software and bulk SMS software etc to expand their outreach among consumers. Call tracking is a process that businesses use to know the source and process of those leads that are converted by them.

Call tracking software is helpful in tracking incoming calls or leads of E-commerce businesses by letting them detect the source of the lead such as social media referrals, online directories, and offline mediums. Here we will see how this tool is transforming the E-commerce sector in India.

1. Allows Consolidating Advertising Channels

Call tracking software helps the E-commerce industry to consolidate their advertising channels. This means if unique phone numbers will be used by consumers it can be tracked easily. Nowadays E-Commerce companies are using call track software to know whether their Ad campaigns are driving their target audience effectively or not.

2. Let Your Focus On Targeted Marketing

Once an organization gathers the data about its marketing campaign, it can easily set targets to achieve its business objectives. E-commerce companies are now utilizing call tracking software to improve their marketing. For example, if a company notices, its video and is not performing as per the expectations; it can easily delay that campaign for some time and focus on those things that are driving the lead.

3. Allows Tracking The Performance Of Employees

Even if a company utilizes technology, human force is necessary every time. For e-commerce businesses, human employees play an important role in managing customers, addressing their queries, organizing and executing strategies etc. Therefore call track software can bring great flexibilities to your employees. E-commerce businesses are effectively managing their staffs via call recording and authenticating features of call tracking software.

4. Allow Tracking Your ROI

Call tracking can help businesses track their ROI. E-commerce businesses are using call tracking to know their actual return after investment. Call tracking is helping companies to track their ads, SEO process and unique clients which are helping them work with a better vision and strategy to get maximum ROI.