Call Track Software – How Call Track Software Is Transforming The E-Commerce Sector In India

India is considered a market economy due to the heavy demand of the consumers. Being the largest democracy and 2nd most populated country, India is a good place for businesses. Today the E-commerce sector has captured a major portion of the daily use products market in India.

E-commerce business is growing rapidly in India. Now young entrepreneurs are entering this field for utilizing the opportunity. But they need to learn from the settled businesses and their tactics in order to set up their own business.

E-commerce companies that have a large customer base are now using various software systems like CRM software, call center software, call tracking software and bulk SMS software etc to expand their outreach among consumers. Call tracking is a process that businesses use to know the source and process of those leads that are converted by them.

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Call tracking software is helpful in tracking incoming calls or leads of E-commerce businesses by letting them detect the source of the lead such as social media referrals, online directories, and offline mediums. Here we will see how this tool is transforming the E-commerce sector in India.

1. Allows Consolidating Advertising Channels

Call tracking software helps the E-commerce industry to consolidate their advertising channels. This means if unique phone numbers will be used by consumers it can be tracked easily. Nowadays E-Commerce companies are using call track software to know whether their Ad campaigns are driving their target audience effectively or not.

Call Track Software

2. Let Your Focus On Targeted Marketing

Once an organization gathers the data about its marketing campaign, it can easily set targets to achieve its business objectives. E-commerce companies are now utilizing call tracking software to improve their marketing. For example, if a company notices, its video and is not performing as per the expectations; it can easily delay that campaign for some time and focus on those things that are driving the lead.

Call Tracking Software

3. Allows Tracking The Performance Of Employees

Even if a company utilizes technology, human force is necessary every time. For e-commerce businesses, human employees play an important role in managing customers, addressing their queries, organizing and executing strategies etc. Therefore call track software can bring great flexibilities to your employees. E-commerce businesses are effectively managing their staffs via call recording and authenticating features of call tracking software.

Call Tracking Software

4. Allow Tracking Your ROI

Call tracking can help businesses track their ROI. E-commerce businesses are using call tracking to know their actual return after investment. Call tracking is helping companies to track their ads, SEO process and unique clients which are helping them work with a better vision and strategy to get maximum ROI.

Your Business Needs Call Tracking Software For Marketing ROI

If we are talking about call tracking software, it’s not a new thing in the market. It’s been years call tracking is being used. But the ever-increasing milestones in technological advancement make it an important asset to have it. There are a lot of tools available in the market to comprehend a guest’s behavior on the web. When the guest chooses to get a telephone to call the number distributed on your site, you lose the trail. This is the place Call tracking acts the hero.

Call tracking software encourages you to measure and examine telephone drives that originate from any station – be it an online or offline advertisement. Tracking your return on investment (ROI) is presently easier than it at any point was previously, it takes a considerable amount of versatility and information to remain on top of things and continue your business until today, and however, the individuals who are as yet flourishing in their particular ventures know the significance of advertising innovation. With the correct instruments, organizations make it less demanding for them to automate the dull ROI following work and spotlight their vitality on developing their business.

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In this article, we will talk about the best marketing ROI hacks that each business should know so as to remain at the highest point of their amusement. It helps organizations to expect a spike in transformations and likely increment in positive client feedback.

Tips To Increase Marketing ROI Through Call Tracking Software

1. Test With Various Numbers

Not only should your organization put resources into toll-free numbers you should try out these telephone numbers to see which one pulls in the most customers. Obviously, the adjoined to these telephone numbers will be a critical deciding offer that your target group will even begin dialing, however, don’t stress. By executing tests with your different marketing methodologies and tracking, your outcomes with call tracking software effort improvements will be sync.

2. Invest In A Single Tracking Platform

Even online organizations market their platform offline for more noteworthy achieve potential, so it’s normal for these organizations to put resources into various call tracking software to guarantee precise ROI attribution for all their distinctive crusades. The issue with this strategy is that it rapidly depletes your marketing expenditure plan every month without giving you a proficient solution consequently. We don’t reprimand organizations for doing this since they require their research by the day’s end, and relatively few software organizations offer an all in one for this ROI attribution issue. Most represent considerable authority in one following programming and offer gentle answers for other marketing needs; however, it tends to be very hard to locate an amazing, far-reaching stage that gives the best call tracking software to every one of your campaigns.

3. Automate The Tiresome Process

A brilliant method to very quickly increment your ROI is to automate the errands that don’t really require human operators to finish. When your guests dial in for service, the most effective approach to determine their issues is quickly course them to the right office dependent on their geographic area. This mechanized call dispersion spares your guests from the erosion of a pointless discussion while accelerating the calling procedure so they can get their request settled quicker. Another best automate benefits putting resources into would be a propelled voice acknowledgment solution and adjustable IVR. The IVR is furnished with voice acknowledgment to benefit your guests in a quick and easy way, permitting clients the alternative to self-serve without holding up to address an operator. Thusly, you can limit the losing customers because of long hold times.


Call tracking software is pretty complicated to handle, so feel free to ask for help from experienced digital marketers about the setup and function of call tracking software. It is an extraordinary stage that should be used today by organizations with the goal that no showcasing spending plan is squandered, and they can adequately streamline their campaign and increase the marketing ROI.

What is Call Tracking? 5 major benefits of call tracking software

What is call tracking?

What is call tracking? How is it done? All these questions are genuine for someone who wants to know about call centers. Call tracking is a process that measures the number of leads and quality of leads generated by all the channels in an advertising campaign.

What is call tracking System?

Call tracking system is a software system that records the data of incoming calls in a call center. Call tracking system is based on the technology that measures the behavior of callers in call centers.

What is Call tracking number?

A call tracking number is a unique number linked to individual client engagement processes. Call tracking numbers are used by millions of business houses to track the performance of their websites, PPC campaign, Adwords campaign, and SEO and media campaigns.

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5 benefits of call tracking software

In this era of information and technology, businesses are facing competitions every time. Sip2Dial as a reliable call tracking software provider offers cost-effective solutions to help small businesses to grow. Before you go for a free trial of our call tracking software, you need to know about the benefits of our call tracking software.

1. Mobile Friendly
The digital era has entirely changed the mindset of the consumer and the market as well. It is now a daunting task for a start-up business to grow into an established company. In such circumstances, new ideas are necessary. And call tracking software is apparently an innovative idea to surpass the competitive market.
The call tracking software provided by Sip2Dial is designed in such a way that it is easy to be operated from any mobile device. The open source integration of call center software allows it to function on various platforms like Windows, Mac, and Linux effectively.

2. Customizable

Customization is a thing that helps businesses to provide specific and targeted solutions to their clients. The call tracking software from Sip2Dial is easy to personalize which means you can track the numbers whenever you wish. A call tracking software keeps all the information of your call center, like callers’ data, call length and number of calls. Therefore call centers can easily customize their services by being able to take quick decisions.

3. Affordable

The call tracking software offered by Sip2Dial is cloud-based which means you do not need any extra and bulky hardware deployment. It gives you the ability to measure the performance of your campaigns such as PPC, Adwords, and Social Media Marketing.

4. Productive

The Call Tracking software offered by Sip2Dial has various advanced features like caller ID, Call time, date, caller region, call source, call length and callers point of interests. With call tracking software you can easily target to different geographical location and run your campaign. You do not need to worry about tracking your performances as call tracking software keeps all the data of your campaigns which you can see on your mobile device.

5. ROI Driving

The Call tracking software from Sip2Dial allows small businesses to determine what their actual ROI is for various marketing campaigns. Small businesses can easily know how their Ads are performing by using unique phone numbers.

At long last

A call tracking software is a crucial system for call centers to have. It not only helps contact centers but also other small businesses as well by keeping all the important data. If you find this article informative, please do not forget to mention your precious views below in the comment box. It will help us improve our services and products.